Critter Alley

Critter Alley

Friday, July 29, 2011

Bad Luck or Good Business?

















Effectively marketing a product is tough, especially in today's world. My daughter sent information she discovered about an interesting advertising campaign. Back in 2009, Warner Brothers came up with a unique way to market a game called F.E.A.R. 2: Project Origin.

Apparently they decided that a great way to "capture the attention of superstitious passers-by" in Britain would be to dress black cats in promotional jackets and walk them around town. Now I don't know about you, but seeing cats walked around town would certainly grab my attention. And if those felines looked like walking billboards, then Warner Brothers could be on to something.

Unfortunately, I suspect it wasn't all smooth sailing. There is the issue of cooperation. The article didn't mention an alternate plan for the time Ink Spot, Ebony, and Onyx all decide to nap rather than walk, which I can assure you they will. After all, we're dealing with cats here, people. I suspect that's why the idea hasn't caught on. Have you noticed any feline advertisements strolling in your area?

I didn't think so.

Anyway, you can read the article and see the "catvertisements" here.

This weekend we're heading to our annual family get-together. Indy is packed and raring to go while Bogey is charged with holding down the home front. Bogey isn't resentful over his duties.

Guarding the house suits his macho image much better than being a walking billboard.

Enjoy your weekend and keep cool!

9 comments:

Cozy in Texas said...

Advertising gimmicks always amaze me.
Ann

Fireblossom said...

I think I must be part cat. Yep, I'm sure of it!

Julia Williams said...

"Walking catvertisements" don't even sound good on paper, let alone the execution of them. MOL...

Oskar said...

It does seem like a poorly thought out plan!

Nubbin wiggles,
Oskar

Tammy said...

Kind of a cool idea, really, except I do worry a little about what happens to those "specially trained" kitties after the campaign is over. You find the most interesting things! Enjoy your get-together!

Lassiter Chase and T said...

sounds like bogey will keep everything under control while u are away. do u think he will remember to water the plants? :)

Mr. Pip said...

I am thinking maybe I will try to get my sister Rosie to wear a sign. Maybe one that says, "Feed Pip Now". BOL!

Your pal, Pip

Benny and Lily said...

peoples sure do nutty things
Benny & Lily

Roo said...

Oh well kudos to them for trying something new :) "If at first you fail, try try again!" --someone other than me (can't remember who) :D

Waggin at ya,
Roo

PeeS: Wishin you a wizbang time at your reunion! :D