Critter Alley

Critter Alley

Thursday, June 2, 2011

A New Name for an Old One

Have I really been gone this long from Blogger-land? Last week was a mad rush of getting ready for a three day out-of-town conference. Then back home for four whole hours before re-packing and leaving to spend three more days at the river. Whew!

I've been trying to catch up both at work and at home ever since, and find that I could sure use a long weekend to recover from my long weekend!  Now that my chin is finally (barely) above water, I'm looking forward to seeing what's been happening with everyone.  I'll be visiting your blogs soon!

In the meantime, here's some local news. The St. Charles Humane Society, a group I've worked with for many years, has decided to change it's name. There were so many organizations using "St. Charles" as part of their name, and so much confusion about it, that a whole rebranding became necessary. However, the group has existed with it's original name since 1973, so it may be tough for them to get the public to understand that they aren't a brand new shelter.

In any event, henceforth, they will be known as the Five Acres Animal Shelter.  Along with the new name, they've adopted a new logo and launched a new website.  The site looks great, so if you can, stop by for a virtual visit.

Here's the new logo:











For those familiar with the group, not to worry. Five Acres Animal Shelter remains a no-kill shelter offering the same programs as before, including their pet food pantry program called Animeals, created for families in financial distress.

It's a huge undertaking to make a change like this. New stationary, new envelopes, new signs, new logo, and new web address are only the beginning. The biggest challenge of all will be getting the public to understand and embrace the "new" Five Acres Animal Shelter.

My fingers are crossed for them. They do wonderful work!

13 comments:

Frankie Furter said...

I think this is one of those .. a Rose by any other name would smell as Sweet. RIGHT???

Anonymous said...

Nice to have you bank. The weekend is almost here!

That's a beautiful logo! Kudos to the designer. It's a huuuuuge undertaking, remarketing an orgnization. I bet the animal lovers will come out in full support and make it happen,seamlessly!

Happy, Waggin' Tails, FUREVER!
Stumpy and me

Lisa Ricard Claro said...

The new logo is lovely, easy on the eyes (which sounds silly, but some are so...LOUD...ya know?). This has nice loops and flows. It is memorable.

P.S. How is Indy feeling?

Linda O'Connell said...

Pat,
Welcome back. I like the new logo, it has a warm feel in its simplicity. Thanks to folks like you who care.

Julia Williams said...

It is a big undertaking to change a name, but the new one is MUCH better!

Oskar said...

It sounds like a big job for a great place. Good luck to them & I hope your life calms down!

Nubbin wiggles,
Oskar

Cat Chat With Caren And Cody said...

Good to see you! Haven't seen you in forever!!

No matter when you are able to post, we will all be here!

BECKY said...

Hi Pat! Welcome home!! I like the new logo, too. If it wasn't for shelters/humane societies, I wouldn't have Vern! And we also got Tiger-Girl at one, too.

RYKER said...

Great logo. Gotta love the no kill shelters, they do such good works.

FiveSibesMom said...

Stopping over from the Blog Hop to say "Hi!" We are now your newest followers! We hope you pop by and say hi sometime! Have a great Saturday!

Timmy said...

Very nice blog, your logo reminds me of the film "Bride Wars" : )

moving company

Peggy Frezon said...

Hi! I hope your schedule relaxes a bit soon! I like the Five Acres logo, very nice.

Ludo van Doggy said...

Hope things have eased off now. The shelter's new name and look is very good.